Peelē [pronounced: /pee-LEE/] is a family-owned-and-operated business located in Las Vegas, Nevada. It was upon one of many trips to Southeast Asia that the founder Esprit Friedland and his beautiful wife Marissa Friedland, came up with the idea to open up a business that specializes in importing nuts from all over the world.
Demand for our nuts
From the very beginning, our nuts were an instant hit among everyone whose paths they crossed. Family and friends went through our initial supply within a short amount of time, and almost immediately, we were placing reorder after reorder. Contrary to the popularity of our nuts, Peele did not flourish overnight. We needed to implement many things and iron out many details before we were ready to take the markets by storm.
First we needed to find a commercial kitchen; then we needed to obtain the proper health permits, FDA certifications, and insurance. After we accomplished these tasks, we were able to import, process, and sell these tiny treasures commercially. We then had to define our logistics to ensure fresh undamaged goods and timely deliveries. In addition to setting up the proper shop and shipping, we had to make sure all of our recipes were in sync with our customers’ palate preferences. This involved introducing several versions of each roasted flavor for taste testing at our local farmers markets. We continued to introduce new nuts and an updated version of each flavor until we were confident we had identified all of them. Once our assortment of products and logistics were solid, we were ready to move forward at full force.
We are proud to introduce to you an array of the finest imported nuts from all over the world.